The Howard Hughes Corporation’s mission is to be the preeminent developer and operator of master planned communities and mixed-use properties. We create timeless places and extraordinary experiences that inspire people while driving sustainable, long-term growth and value for our shareholders.
We own, manage and develop commercial, residential and mixed-use real estate throughout the country. Our company is comprised of master planned communities, operating properties, development opportunities and other unique assets spanning 14 states from New York to Hawaii.
When Howard Hughes assumed control of the family business in 1924, he was uniquely poised to ascend. Essentially debt free, remarkably financed, and in possession of a portfolio of assets, his acumen and vision guided the creation of one of the great American empires of the 20th Century.
Today, our story is much the same. We carry low debt, are well capitalized, and our properties are among the most sought-after in the nation. And while Howard Hughes' passions for aviation and the silver screen are legendary, it was his visionary investments in real estate that form the bedrock of our company today. Our goal is to be one of the leading American companies of the 21st Century.
The Howard Hughes name comes from the master planned community of Summerlin in Las Vegas, Nevada. Acquired by Hughes in the 1950s, he named the land after his grandmother, Jean Amelia Summerlin. In 1973, the vast Hughes Empire became Summa Corporation, and in 1994, Summa Corporation became The Howard Hughes Corporation, embodying the spirit of Hughes' vision in its real estate development projects – namely the master‐planned community of Summerlin.
In early 1995, the board of directors initiated a recapitalization process that culminated on June 12, 1996, in a merger with The Rouse Company of Columbia, Maryland. General Growth Properties, Inc. acquired The Howard Hughes Corporation (and The Rouse Company) in November 2004. In 2010, HHC was reformed from a tax-free spin-off from GGP.
Today, The Howard Hughes Corporation is an independent company, traded on the NYSE under the symbol HHC with over 1,100 employees.
Our brand essence is essential to our story. At Howard Hughes, we believe in thinking big, and doing things differently to unlock value.
We work across the U.S. from Wall Street to Waikiki, adding value in our communities. Because if there is value to be created, we’ll make it happen.
A team needs a certain amount of tenacity, confidence, and self-belief to create value. We believe in each other and in our ideas. We go beyond the balance sheet to discover, invent, create, and ultimately, unlock value in everything we do. Thinking Big is at the heart of our brand, and enables us to see value where others don’t.
At Howard Hughes, we value imagination, period. By simply removing “no” from our vocabulary and culture, everyone who touches our brand is empowered to Think Big, maximize their creativity, and produce world-class innovation. For us, there are no limits.
Collaboration is about mutual trust. A trust based on chemistry, competence, character, interdependence, honesty and integrity. We work together in good faith, as individuals and teams, to achieve a shared vision. It’s about accountability, cooperation and transparency. We share in the risks... and the rewards.
In business, timing is everything. We work with the future in mind, and we strive to outpace others every day. Our speed and commitment is dynamic, but above and beyond our enthusiasm and our intelligence, is our ability to pick our moments.
Being a leader means being first to see the opportunity, first to recognize value, first to set a vision and first to market.
We have a strong sense of who we are, both as a company and in our plans for specific markets and developments. This sense of self allows us to be authentic and true to ourselves, our communities, and our team members. When we enter a new market, the first thing we do is work to understand the history and dynamics of the site, and the needs of the community.
Among our core principles is a commitment to authenticity. It’s our internal compass that enables us to create iconic developments that will revitalize entire districts, and serve each community in the best way possible.
We are a passionate team and love what we do. Everything that we do is thoughtfully approached to develop a best-in-class product. It means holding ourselves to the highest standards, and demanding greatness in every respect. It’s about doing whatever it takes, all the time, and going further than others are prepared to go.
Anything really worth doing, whether in life or in business, requires persistence and perseverance. Staying the course means having the necessary foresight, capital and courage to stick to your plan.
Our commitment to following our plan remains steadfast in the face of criticism and obstacles, differentiating us from the crowd of competitors. We develop strategic plans and focus on financial impacts in years as opposed to quarters. We are constantly challenging our thinking as market conditions evolve, but remain committed to a successful execution.
As a placemaker, we have a strong sense of responsibility to the communities in which we build. At The Howard Hughes Corporation we don’t simply build neighborhoods. We diligently strive to foster the local culture, honor the history, and actively integrate into the community fabric.
Through our community-based approach, we have partnered with hundreds of local organizations to ensure our communities are sustainable, thriving neighborhoods. We have successfully created numerous cultural programs including foundations, grants, scholarships, sponsorships, fundraisers, and event hosting.
Our leadership teams, along with our employees, serve as our most valuable resource for finding authentic initiatives to support the community in a variety of ways including education, environment, arts and culture and economic development. Notable initiatives include:
In New York, we have a long history of commitment to the Seaport neighborhood and its revitalization, particularly in the aftermath of Superstorm Sandy. The highly popular SEE/CHANGE program was created to help bring locals back to the Seaport to support the businesses in the community. In addition, the company donated a sizeable portion of our rent proceeds to the recovery effort through the Seaport Alliance, reaching hard hit businesses in the area. We made this donation to ensure that the essential small businesses that form the fabric of the Lower Manhattan community continued on a path to recovery. We believe it is vital to our role as developers to help these businesses thrive as part of a vibrant district enjoyed by residents, local workers, and visitors.
In The Woodlands, we have a long history of community involvement. We have partnered with approximately 80 community organizations and programs in The Woodlands, including hosting community events, sponsorships, fundraisers and working with other community leaders.
In Hawaii, we launched the Ward Village Foundation in January 2014. The WVF is dedicated to supporting forward-thinking initiatives that honor the state’s rich history, and fosters community organizations that will continue to make Ward Village an ideal neighborhood to live, work, shop, learn and play. Since its inception, the Ward Village Foundation has awarded twenty grants to local non-profit organizations as a part of its pledge to invest a million dollars over a two-year period. The Ward Village Foundation awards non-profits and programs that focus on the three core initiatives of culture, community, and the environment.
In Summerlin, we have been a recognized leader in corporate social responsibility for more than a quarter century. As a master plan developer we have generally focused on community-building philanthropic outreach. Our projects, events, grants and scholarships have supported efforts in education, the arts, youth issues and environmental stewardship. In addition to this multi-million dollar patronage of worthy causes, our executive team members have held leadership positions on numerous non-profit boards. We believe the fabric of a strong and vibrant community is woven by each and every one of us and we are proud to represent The Howard Hughes Corporation in Nevada.
The Howard Hughes Corporation is committed to diversity in all aspects of our business. Employment, suppliers, community involvement and charitable giving — all are positively impacted by a commitment to greater diversity. That’s why we continue to further our diversity in tangible ways at every level of our organization.
Reflecting on HHC’s core values, we recognize it is our people who fuel our success. By having a broad base of perspectives, The Howard Hughes Corporation can best meet and exceed the needs of its customers, and spur new ways to expand our business and thinking.
Just as The Howard Hughes Corporation recognizes the importance of our workforce, we also acknowledge the critical impact our corporate spending has on local and national vendors. Creating fair and open competition not only provides opportunity for our organizations to benefit from new ideas, products and services, it also yields quality goods and services at the best value. By expanding and diversifying our vendor pool, we work in partnership to develop small and emerging businesses, including minority- and women-owned enterprises. This is just one more way HHC commits ourselves to positively impacting the communities we join.
The Howard Hughes Corporation actively encourages local community participation through our Core Value of Authenticity. By being involved in, and making donations to numerous local organizations, we can help strengthen local communities.