Our mission is to be the preeminent developer and operator of master planned communities and mixed-use properties. We create timeless places and extraordinary experiences that inspire people while driving sustainable, long-term growth and value for our shareholders. We view our portfolio’s 50 million square feet of development entitlements as 50 million opportunities to impact the lives of those who live, work, play and thrive in our communities.
We own, manage and develop commercial, residential and mixed-use real estate throughout the U.S. Our award-winning assets include the country’s preeminent portfolio of master planned communities, as well as operating properties and development opportunities including: the Seaport District in New York; Columbia, Maryland; The Woodlands, The Woodlands Hills, and Bridgeland in the Greater Houston, Texas area; Summerlin, Las Vegas; and Ward Village in Honolulu, Hawai’i. Our portfolio is strategically positioned to meet and accelerate development based on market demand, resulting in one of the strongest real estate platforms in the country. We are recognized for our dedication to innovative placemaking and for our ongoing commitment to design excellence. The Howard Hughes Corporation is traded on the New York Stock Exchange as HHC.
With a rich history dating back to Howard Hughes in the early 1900’s, the current incarnation of The Howard Corporation was established in 2010. In the eight plus years since inception, our company has transformed a collection of disparate assets into a market-leading enterprise that will serve as the foundation for the next stage of the company’s growth.
The Howard Hughes name is synonymous with the relentless pursuit of achievement. When Howard Hughes assumed control of his family business in 1924, he was well-positioned for success with a nearly debt-free portfolio of assets. With the benefit of his business acumen and vision, he created one of the great American empires of the Twentieth Century.
Hughes’ dominance of the drill bit market drove his early prosperity and generated the cash flow that enabled him to invest in other ventures and add to his wealth. While Hughes’ passion for aviation and the silver screen are legendary, it was his visionary investments in real estate that form the bedrock of our company today.
We are inspired by the legacy of our namesake as we set out to create vibrant communities and destinations that stand the test of time. We, too, have a distinct portfolio in which we maintain dominant positions that provide us with a source of cash to invest in our business and with strong competitive advantages. We are well capitalized and own some of the most sought-after properties in the nation.
Hughes’ real estate holdings included the land west of Las Vegas that he acquired in the 1950s and named after his grandmother, Jean Amelia Summerlin—home to our award-winning master planned community of Summerlin. The vast Hughes Empire became Summa Corporation in 1973, merged with The Rouse Company of Columbia, Maryland in 1996, and was acquired by General Growth Properties (GGP) in 2004. In 2010, The Howard Hughes Corporation was reborn through a tax-free spin-off from GGP.
We were also fortunate to inherit from GGP the legacies of two other iconic entrepreneurs—George Mitchell and Jim Rouse. George Mitchell, largely considered to be one of the pioneers in the fracking industry, had the foresight in the 1960s to acquire tens of thousands of acres of land in Texas that would ultimately become the master planned community known as The Woodlands. Jim Rouse, regarded as the grandfather of the master planned community business, founded Columbia, Maryland—one of the country’s first master planned communities. We have been motivated and inspired by their larger-than-life accomplishments as we work purposefully to execute our plans, leaving our own mark on the next generation.
The Howard Hughes Corporation is a public company, traded on the NYSE under the symbol HHC with over 1,500 employees.
At the core of our business is a dedication to exceptional placemaking—it is at the root of everything we do. On our journey to create vibrant destinations and ecosystems that will stand the test of time, we are guided by our four brand values: Building for the Future, being Creators of Culture, Masterful Design and Excellence in Execution.
Ours is a long-term business, where success is measured over decades, not in quarters. Building communities with an eye towards the future requires a simultaneous respect for the past and an expansive viewpoint that encompasses a full understanding of our industry and the world at large. Given the immense opportunity—and the responsibility—provided by our unique business model, we take a comprehensive look at issues of resiliency, sustainability, technological and design innovation, product advancement, current market analysis and future lifestyle trends.
We value the inherent power of arts and culture to define community. Critical to the very essence of dynamic placemaking, cultural programming is brought into the very nascent stages of our development. Under our corporate arts initiative HHArts, we drive a rich cultural discourse across our portfolio, highlighting extensive outdoor public art collections, immersive multi-media festivals, and artistic programming.
We firmly believe that great design can shape how people live and elevate the everyday—that masterful design is not simply evaluated as a final finished product, but rather by the extent to which a place can inspire and engage. There are a seemingly infinite number of ways in which the various building blocks of a community can be combined—not just within four walls but within the larger public realm. A successful development does not happen by accident, but emerges from a thoughtful process of determination, design and curation. Through partnering with world-renowned architects and designers, we create “live, work, play” environments, which are some of the most sought-after communities in the country.
The key to expert placemaking is the ability to successfully translate one’s vision into reality. Our portfolio of award-winning assets is built upon a relentless attention to detail and an excellence in execution that continue to place our communities among the top-ranked and best-selling in the nation. Since our company’s inception, we have developed, acquired, or are currently in development of more than 12 million square feet of commercial properties.
HHCares is our company-wide, integrated corporate social responsibility program, established to leave a positive footprint beyond that of our physical and built environment. Our company’s success depends upon the vitality of all who live, work, play, and thrive in our communities, and beyond. As we build for the future, we remain sharply attuned to our ability—and our responsibility—to impact the lives of those within our communities and the world at large, as well as those within our own organization.
HHCares is the embodiment of our deep and holistic commitment to our people, and of our recognition that issues of sustainability pertain not only to the environment, but also to the individual spirit of all stakeholders upon whom the success of our communities and our company depends on.
And it starts from the inside out.
HHCares reflects The Howard Hughes Corporation’s culture of giving back and sustaining communities through active engagement. HHCares initiatives include our corporate matching donation program, designated employee volunteer days, property-wide community events, and property-level organizations such as the Ward Village Foundation and Seaport Cares.
Highlights include: the Ward Village Foundation which has committed $2M to local nonprofit groups since its inception, dedicated to supporting forward-thinking initiatives that honor Hawai‘i’s rich history. Seaport Cares, the Seaport District’s local social responsibility initiative under the HHCares corporate umbrella, has contributed over $2M to 25+ local organizations, causes, community events and programming. The Howard Hughes Corporation was honored by the United Way for Outstanding Corporate Engagement for our efforts in response to the impact of Hurricane Harvey.
Arts and Culture play a key role in placemaking from Wall Street to Waikiki
HHArts is The Howard Hughes Corporation’s artistic initiative that spans across our portfolio and is a natural extension of our long-standing commitment to the power of arts and culture to define today’s most sought-after destinations.
We take a holistic view of real estate development, looking beyond the built and the permanent, to create memorable artistic experiences that engage, inspire and define the cultural life of our communities.
A rich cultural discourse plays out across our portfolio, including extensive public art programs, performing arts series, large-scale installations, immersive cultural festivals, and artist residency programs.
Highlights include: the Honolulu Biennial 2019, the Seaport District’s annual Summer Concert Series on The Rooftop at Pier 17, Downtown Columbia’s annual Merriweather District Artist-in-Residence (MD AIR) Program, the Summerlin Festival of Arts, and one of the largest collections of outdoor public art in the country in The Woodlands.
Our brand essence is essential to our story. At Howard Hughes, we believe in thinking big, and doing things differently to unlock value.
We work across the U.S. from Wall Street to Waikiki, adding value in our communities. Because if there is value to be created, we’ll make it happen.
A team needs a certain amount of tenacity, confidence, and self-belief to create value. We believe in each other and in our ideas. We go beyond the balance sheet to discover, invent, create, and ultimately, unlock value in everything we do. Thinking Big is at the heart of our brand, and enables us to see value where others don’t.
At Howard Hughes, we value imagination, period. By simply removing “no” from our vocabulary and culture, everyone who touches our brand is empowered to Think Big, maximize their creativity, and produce world-class innovation. For us, there are no limits.
Collaboration is about mutual trust. A trust based on chemistry, competence, character, interdependence, honesty and integrity. We work together in good faith, as individuals and teams, to achieve a shared vision. It’s about accountability, cooperation and transparency. We share in the risks... and the rewards.
In business, timing is everything. We work with the future in mind, and we strive to outpace others every day. Our speed and commitment is dynamic, but above and beyond our enthusiasm and our intelligence, is our ability to pick our moments.
Being a leader means being first to see the opportunity, first to recognize value, first to set a vision and first to market.
We have a strong sense of who we are, both as a company and in our plans for specific markets and developments. This sense of self allows us to be authentic and true to ourselves, our communities, and our team members. When we enter a new market, the first thing we do is work to understand the history and dynamics of the site, and the needs of the community.
Among our core principles is a commitment to authenticity. It’s our internal compass that enables us to create iconic developments that will revitalize entire districts, and serve each community in the best way possible.
We are a passionate team and love what we do. Everything that we do is thoughtfully approached to develop a best-in-class product. It means holding ourselves to the highest standards, and demanding greatness in every respect. It’s about doing whatever it takes, all the time, and going further than others are prepared to go.
Anything really worth doing, whether in life or in business, requires persistence and perseverance. Staying the course means having the necessary foresight, capital and courage to stick to your plan.
Our commitment to following our plan remains steadfast in the face of criticism and obstacles, differentiating us from the crowd of competitors. We develop strategic plans and focus on financial impacts in years as opposed to quarters. We are constantly challenging our thinking as market conditions evolve, but remain committed to a successful execution.
As a placemaker, we have a strong sense of responsibility to the communities in which we build. At The Howard Hughes Corporation we don’t simply build neighborhoods. We diligently strive to foster the local culture, honor the history, and actively integrate into the community fabric.
Through our community-based approach, we have partnered with hundreds of local organizations to ensure our communities are sustainable, thriving neighborhoods. We have successfully created numerous cultural programs including foundations, grants, scholarships, sponsorships, fundraisers, and event hosting.
Our leadership teams, along with our employees, serve as our most valuable resource for finding authentic initiatives to support the community in a variety of ways including education, environment, arts and culture and economic development. Notable initiatives include:
In New York, we have a long history of commitment to the Seaport neighborhood and its revitalization, particularly in the aftermath of Superstorm Sandy. The highly popular SEE/CHANGE program was created to help bring locals back to the Seaport to support the businesses in the community. In addition, the company donated a sizeable portion of our rent proceeds to the recovery effort through the Seaport Alliance, reaching hard hit businesses in the area. We made this donation to ensure that the essential small businesses that form the fabric of the Lower Manhattan community continued on a path to recovery. We believe it is vital to our role as developers to help these businesses thrive as part of a vibrant district enjoyed by residents, local workers, and visitors.
In The Woodlands, we have a long history of community involvement. We have partnered with approximately 80 community organizations and programs in The Woodlands, including hosting community events, sponsorships, fundraisers and working with other community leaders.
In Hawaii, we launched the Ward Village Foundation in January 2014. The WVF is dedicated to supporting forward-thinking initiatives that honor the state’s rich history, and fosters community organizations that will continue to make Ward Village an ideal neighborhood to live, work, shop, learn and play. Since its inception, the Ward Village Foundation has awarded twenty grants to local non-profit organizations as a part of its pledge to invest a million dollars over a two-year period. The Ward Village Foundation awards non-profits and programs that focus on the three core initiatives of culture, community, and the environment.
In Summerlin, we have been a recognized leader in corporate social responsibility for more than a quarter century. As a master plan developer we have generally focused on community-building philanthropic outreach. Our projects, events, grants and scholarships have supported efforts in education, the arts, youth issues and environmental stewardship. In addition to this multi-million dollar patronage of worthy causes, our executive team members have held leadership positions on numerous non-profit boards. We believe the fabric of a strong and vibrant community is woven by each and every one of us and we are proud to represent The Howard Hughes Corporation in Nevada.
The Howard Hughes Corporation is committed to diversity in all aspects of our business. Employment, suppliers, community involvement and charitable giving — all are positively impacted by a commitment to greater diversity. That’s why we continue to further our diversity in tangible ways at every level of our organization.
Reflecting on HHC’s core values, we recognize it is our people who fuel our success. By having a broad base of perspectives, The Howard Hughes Corporation can best meet and exceed the needs of its customers, and spur new ways to expand our business and thinking.
Just as The Howard Hughes Corporation recognizes the importance of our workforce, we also acknowledge the critical impact our corporate spending has on local and national vendors. Creating fair and open competition not only provides opportunity for our organizations to benefit from new ideas, products and services, it also yields quality goods and services at the best value. By expanding and diversifying our vendor pool, we work in partnership to develop small and emerging businesses, including minority- and women-owned enterprises. This is just one more way HHC commits ourselves to positively impacting the communities we join.
The Howard Hughes Corporation actively encourages local community participation through our Core Value of Authenticity. By being involved in, and making donations to numerous local organizations, we can help strengthen local communities.